International Business Course work 2 Coursework Example | Topics and Well Written Essays - 750 words

International Business Course work 2 - Coursework ExampleEthnocentricity is defined as the belief in the superiority of ones ethnic group (Thefreedictionary). This tincture is very common in a lot of cultures does marketers have to come up with strategies to persuade the population of a specific heathenish group to bribe the products and services your company offers. A way to differentiate a companys product in new marketplace is to create specific mark strategies that argon geared towards the purchasing behavior or the target population. The values and beliefs of a country are characteristics that must be analyzed to desexualise the purchaser behaviors of a country and to be able to send out messages that are clear to avoid miscommunications. Colors have different means across cultural boundaries. For example the color red in Europe is a sign of danger, while the same color in Japan means life (Halman). The springer and attitudes of a group of people determine the preferences of the customers of a region. Environmental scanning of the socio-cultural factor is a technique that can allow a firm to determine the existence of subcultures that can create further segmentation of the market that allows for marketing campaigns for specific customer profiles within a culture (Kotler).There are more elements of a culture that a company must be aware in order to operate a successful and profitable operation in an international location. Some of these elements are local business hours, the existence of consumerism tendencies, societys view about the importance of tangible possessions, and governmental intervention in local commerce among other elements. The culture of a region is composed of many different elements. The attitude towards work between nations varies considerably. For example American workers are workaholics who on the average work nearly 50 hours a week, while in